SALES ACADEMY

In the run-up to the Sales Academy, we use a detailed Training Needs Analysis to determine the current strengths and weaknesses of your sales team and tailor the training and coaching modules to your individual situation and goals.

The Sales Academy pilot project is launched at the same time as the training and coaching sessions. This is carried out with a campaign lasting several days (e.g. new customer acquisition, product launch, up or cross sell) including the entire team in order to consolidate what has been learned and put it into practice. At the same time, the measurable success of the campaign increases confidence in one’s own performance and the will to continue implementing the new approach.

In interactive workshops tailored to your team, we develop your salespeople in all aspects of the sales process from initial contact to closing. All contents are practiced in detail based on real cases. We also place great emphasis on communication techniques and successful relationship building with the customer. Factors that hinder performance are identified and specifically addressed.

Coaching optimally supports the transfer of what has been learned in the training. Here, the employee’s behavior, which can be objectively perceived in real customer contact, can be addressed and clear options for action can be jointly developed in a benevolent atmosphere through individual feedback and self-reflection.